Decision intelligence

Understand the terms behind the price.

A negotiation framework for evaluating leverage, alternatives and execution.

01

Define your alternatives

Write down your acceptable outcome and the cost of walking away. A clear alternative helps prevent urgency from becoming an unlimited concession.

02

Trade deliberately

Compare price, timing, concessions and protections together. Ask what each change buys you and what risk it transfers.

03

Keep evidence separate from assumptions

Use documented property and market evidence. Treat unverified statements about the other party’s motivation as questions to investigate.